Feminist Editors And The New Girl Glossies Fashionable Feminism

Question: Examine about the Feminist Editors And The New Girl Glossies Fashionable Feminism Or Just Another Sexist Rag Answer: Foundation of Study Women's activists and pundits of media have been censuring teenager magazines for having restricted substance and advancing material visible of feminity(Keller 2011). Magazine editors frequently delivers young lady glossies in hostile to women's activist way while building up a social yield. This prompts third wave ethic that swings in the midst of social and corporate desires. Editors in some cases have concentrated on singular strengthening yet for the most part has made disparities on cultural levels. Utilization of hypothesis The issue concerning elegant women's liberation can be associated with women's activist hypothesis, which is an augmentation of women's liberation in hypothetical or philosophical application(Negra 2009). The hypothesis targets understanding sex imbalance that exists in the general public by inspecting jobs of ladies and men in their social jobs. Discoveries Analysis At the point when mainstream society converges with corporate culture a strain is produced. Editors and individual offices have a fixation on making woman's rights a fun with sending of intentional tactics(Arnot 2011). This is the third strategy as against the enormous political obligation contrasted with being celebratory. High schooler magazines or discussions with respect to reflexive adolescent womens magazines are regularly made roads for innocuous delight as asserted by an editorial manager. In the process they anyway create severe sexual orientation belief system however magazines are treated as well known hotspots for woman's rights. Conversation Conclusion Examining basic point of view of teenager magazines it very well may be said that a propelled social change is required, which editors have not yet achieved(McRobbie 2009). With production of fun from high schooler magazines or wearing lipstick, the more noteworthy political substance of women's liberation is presented at a danger of being overlooked. There are sure inconsistencies to this examination that proposes editors pragmatic techniques to standard women's activists substance where it regularly crashes into enemies of women's activists substance. While the test doesn't lie in women's activists singular articulations yet it application in understanding identified with c contemporary sexual orientation relations. Perusers should be presented to singular woman's rights just like the initial phase in understanding sexual orientation holes in social change. Young ladies and ladies can as such be engaged as social gathering. Appropriate criticism must be acquired from young ladies w ho read distributions in regards to their view relating to women's activist substance in youngster magazine. With proper criticism procedure can a cultural change be realized with change in editors outlook. The third flood of morals concerns manners by which women's activist substance is sold across to its perusers sitting above the difficult work and devotion. Suggestions to the investigation and hypothesis Corporate standard distributions all the more promptly acknowledges singular woman's rights in youngster magazines. This conversation opens up an inquiry whether youngster distributions is the fate of women's liberation. From this conversation it tends to be comprehended that women's liberation should be spoken to with a more extensive quality that interests for a social change as opposed to externalizing them as being enjoyable. Reference Lists Arnot, M., Walkerdine, V., Letherby, G., Jeleniewski Seidler, V. (2011). Survey Symposium: Angela McRobbie: The Aftermath of Feminism: Gender, Culture and Social Change London: Sage, 2009 (ISBN: 9780761970613), 184 pp.Sociology,45(4), 700-706. Keller, J. (2011, January). Women's activist editors and the new young lady glossies: Fashionable woman's rights or simply one more misogynist cloth?. InWomen's Studies International Forum(Vol. 34, No. 1, pp. 1-12). Pergamon. McRobbie, A. (2009).The consequence of women's liberation: Gender, culture and social change. Sage. Negra, D. (2009).What a young lady needs?: Fantasizing the recovery of self in postfeminism. Routledge.

Complex Area in Nursing Case Study

Question: Sonia is a multi year old engaged with a motorcar mishap (MCA) on her route home from work Friday night. Her clinical conclusions are: L Pneumothorax (ICC inserted)Lacerated spleenL shaft of femurSuspected inner draining not distinguished during surgery.Sonia: Has had a general sedative and a laparotomy with fix of the liver slash. Was injected with 4 units of entire blood during medical procedure Has an epidural line for absense of pain. Has an inhabiting urinary catheter in situ IVT 8/24 O2 by means of facemask conveyed at 8L/min GCS 15 Vital signs right now stable Explain in detail the appraisals you would execute over the move to recognize on the off chance that she is draining inside and her condition breaking down so you could rapidly educate clinical staff. Answer: Complex Care in Nursing Sonia is a working woman who is 36 years of age. She has met an engine fender bender on her route home from work Friday night. Promptly has been admitted to a medical clinic by neighborhood individuals. In the wake of looking at her, the specialist chose to work her physical issue right away. Her clinical conclusions were L Pneumothorax, Lacerated spleen, L shaft of femur. During the activity, the inner draining was not perceived. Around then her condition was exceptionally basic. She has had a general sedative during activity and a laparotomy with fix of the liver laceration.Because of her inner physical issue she was injected with 4 units of entire blood during medical procedure. She had an epidural line for absense of pain and had an inhabiting urinary catheter in situ. In light of her basic condition oxygen is conveyed to her by means of face cover at 8L/min. Glasgow unconsciousness scale (GCS) is a neurological scale by which the awareness of a patient can quantify. Furthermore, the subsequent focuses score somewhere in the range of three and fifteen. Here coming about score for Sonia is fifteen.So the degree of cognizance is improved gradually. She is given intravenous treatment eight hours in a day for her obviousness. Furthermore, it is seen that her condition is improved when and the indispensable signs were steady. In the wake of looking at her condition the specialist said that she is currently out of risk. Sonia was moved from Operation Theater to the emergency unit. Presently the duty goes to a medical attendant to deal with her prompt after the activity. The attendant is notable about the state of the patient and it is her obligation and duty to check her wellbeing improvement just as reaction to prescription. Sonia is presently in a superior condition however the attendant can't face any challenge about her wellbeing. The attendant should check her saline container in a particular time interim and the medication which is endorsed by the specialist ought to be given auspicious. It is likewise significant that the specialists are promptly educated regarding the anomalous state of the patient. The medical caretaker ou ght not leave the patient for a moment since she is simply worked and she has a few inward wounds. The medical caretaker ought to be exceptionally mindful towards the patient (Cognet and Coyer, 2014). The whole consideration of Sonia is the duty of the medical caretaker. The medical attendant can talk with the specialist on the off chance that she needs. While leaving the move the medical caretaker should give full data about the state of Sonia with the goal that the subsequent attendant ought to have the option to deal with her condition. Immediately the medical caretaker ought to educate the pro doctor (illuminate hepatology specialist if the issue identified with the liver or aspiratory specialist if issue identified with lungs or the specialist). So the medical attendant ought to know about this and on the off chance that the expert specialist is absent at the emergency clinic, at that point they should call the specialist quickly and talk with the specialist about her current condition (Godfrey, Parten and Buckner, 2006). From that point onward, the exhortation which is given by the specialist ought to be kept up. Serious observing is required for a basic patient (Le et al., 2014). The medical caretaker ought to know about the electrocardiogram on the grounds that the electrocardiogram checking is required for a basic condition persistent after the activity (Spahn et al., 2013). The pulse is identified by the alert to diminish the hazard. The hemodynamic dependability for a basic consideration persistent is controlled by pulse and musicality. The medical attendant should check the temperature on the grounds that the adjustment in temperature isn't useful for a post employable patient. The adjustment in temperature upgrades the opportunity of contamination (Rastegar, 2005). The medical caretaker should check the circulatory strain at a particular time interims. In particular the attendant ought to keep up a stream sheet to record the report of a patient for a particular time interim. At the point when the specialist will come it is the obligation of a medical attendant ought to advise every single insights about a patient (Rossaint et al., 2010). Conside ring this report the specialist will choose if she needs more consideration or change in drug portion or change in treatment. So it is clear a night move nurture has considerably more obligations to keep up. Cleanliness is significant for a post employable patient. The entrail work is observed by the medical attendant. The sullying during taking care of is kept away from. Post employable consideration by nurture is a significant job to lessen the dangerous danger of a basic patient. Sonia has quite recently been worked and moved to the emergency unit and her inward draining was not perceived during the medical procedure. At the point when she was admitted to crisis ward the specialists analyzed her outer physical issue. Due to the inside draining the attendant ought to keep up an additional consideration of her. The inner harm was not perceived remotely by the medical caretaker. There are different side effects that help in perceiving the interior drain (Willey, 2005). The eagerness of the patient is a significant sign for inside dying. Restless articulation, powerless heartbeat, clammy skin, cold, murmuring breath, thirst, expanding whiteness, falling temperature and yearning for natural air are the side effects for acknowledgment of an inward seeping of a patient (Mongin-Bulewski, 2011). These essential manifestations ought to be checked the medical caretaker consistently and the attendant ought to illuminate the specialist quickly if any referenced sign is wa tched. References: Cognet, S. furthermore, Coyer, F. (2014). Release rehearses for the serious consideration quiet: A subjective investigation in the general ward setting.Intensive and Critical Care Nursing, 30(5), pp.292-300. Godfrey, B., Parten, C. what's more, Buckner, E. (2006). Recognizable proof of Special Care Needs.Dimensions of Critical Care Nursing, 25(6), pp.275-282. Le, H., Khankhanian, P., Joshi, N., Maa, J. what's more, Crevensten, H. (2014). Patients Recovering From Abdominal Surgery Who Walked With Volunteers Had Improved Postoperative Recovery Profiles during Their Hospitalization.World Journal of Surgery, 38(8), pp.1961-1965. Mongin-Bulewski, C. (2011). Draining danger evaluation and the executives in patients with AF.Nurse Prescribing, 9(8), pp.370-372. Rastegar, D. (2005). Bungled Handoffs.Annals of Internal Medicine, 143(7), p.542. Rossaint, R., Bouillon, B., Cerny, V., Coats, T., Duranteau, J., Fernndez-Mondjar, E., Hunt, B., Komadina, R., Nardi, G., Neugebauer, E., Ozier, Y., Riddez, L., Schultz, A., Stahel, P., Vincent, J. furthermore, Spahn, D. (2010). The executives of draining after significant injury: a refreshed European guideline.Critical Care, 14(2), p.R52. Spahn, D., Bouillon, B., Cerny, V., Coats, T., Duranteau, J., Fernndez-Mondjar, E., Filipescu, D., Hunt, B., Komadina, R., Nardi, G., Neugebauer, E., Ozier, Y., Riddez, L., Schultz, A., Vincent, J. what's more, Rossaint, R. (2013). The executives of draining and coagulopathy following significant injury: a refreshed European guideline.Critical Care, 17(2), p.R76. Willey, J. (2005). Inward Bleeding.Clinical Nurse Specialist, 19(3), p.161.

Its not fair!

It’s not fair! Is among the most overused phrases of petulant children, and virtually anyone trying to make sense of the college admissions process. In either case, it generally doesnt matter if its true, because the situation is probably not going to change. I cant speak to the situations for all the children in the world, but I will give you my take on the subject of the college admissions process. The reason the situation is unlikely to change is because the priority is enrolling the desired class, and not fairness.  Think about it. When is the last time you heard an admissions officer emphasize how fair the selection process is? Even if fairness was the priority, what would it look like and how would you define it? There is no universal definition. So as it stands, enrollment priorities vary from one institution to the next. The methods employed to achieve those priorities vary just as much. At one institution, the sole priority is admitting enough students who can be successful. If the admissions staff thinks that you can hack it, youre in. How can they do that? The application volume is such that there is more capacity for students than the application pool requires. At another institution the priority is access, and the standards are specified by the state legislature. If you meet those standards, youre in, and so are thousands of other similarly qualified students. At yet another institution, the priority is consistency, so that similar decisions are made for similar applicants from the same school, unless there is a recruited athlete, legacy or some other special case for whom inconsistency can be excused. At a fourth institution, the emphasis is selecting the students who are most likely to enroll, where two-thirds of the class are selected before any regular action candidates are considered. These are not hypothetical places. I have worked in each one of these admissions offices, and not one of them is MIT. On the topic of MIT admissions, much has been said by me, and others, about our values and priorities. Maybe we share too much, or are trying too hard to help you to understand. Maybe you think the admissions process works like the courtroom, and you can argue your way in. It doesn’t. In fact, the more adversarial you are, the less likely that you are going to be welcomed warmly into a community that admits fewer that 10% of its applicants. Curiously, it is a byproduct of an extremely selective admission process that makes institutions even more desirable. Even at face value, if an institution is known for selecting only the best and brightest, who among the applicants doesn’t want the cachet that comes along with just being admitted? Beyond that, having the opportunity to spend four years living and learning, collaborating and teaching, working and playing with amazing people doesn’t happen by accident. It is intentional. The faculty and the rest of the university community facilitate that experience, but it all begins with the selection process that students initiate by applying for admission in the hopes that they will be among the select few admitted. So let’s go back to the concept of fairness, and enrolling the desired class.  Chris cites an example that equates choosing a class to putting together a group to go mountain climbing. This example works for many, but clearly not for all. I grew up in Florida. The state is flat. There are no mountains. So I will try a few different examples. If one is going to select a basketball team, why bother with tryouts? Why not simply select the tallest players and be done with it? For a football team, why not choose all the biggest players? Or the fastest? For a band why would it matter if you had only drummers, or an orchestra made up solely of tubas? Hopefully, you get the idea. If you don’t, there’s probably nothing else that I can say.

Swot Analysis Of Burberry s Performance And The Financial...

Executive summary This report provides a clear analysis and evaluation of the company and its financial statements, current performance, competitor’s performance and the financial stability of Burberry group limited. A financial ratio analysis carried out , touching the return on capital employed, gross profit %, net profit margin and current ratio to name a few. Calculations can be found in the appendices. Results from the data analysis show that when compared with the previous year, high performance was achieved. In some other areas, when compared with its competitors the company performed poor in terms of inventory management, credit pay-out period, revenue per fixed asset. Burberry will require further investigation and improvement by its management to take action and assist in these areas of weakness. Burberry will have to improve on its inventory turnover, improving trade receivable collection period and reducing the trade payable time period. Limitation of this report shows figures in the report were based on constant exchange rate from past periods. This doesn’t show the correct figures for the current year. Introduction The report is set to inform on the fair review of the company, the current performance of the company during the year, financial position and liquidity compared to the previous years and a rival company. The sales growth of Burberry has increased in its mainline by 20% due to the focus on reclaiming Burberry menswear’sShow MoreRelatedSwot Analysis of Burberry3006 Words   |  13 PagesBurberry Group plc (BRBY) - Financial and Strategic SWOT Analysis Review Summary Burberry Group plc (Burberry) is into the global luxury sector. It works in the designing, marketing and sourcing of outerwear, women’s wear, men’s wear, non-apparel and children’s wear categories. It distributes through a diversified network of retail, wholesale and licensing channels worldwide. The company operates its business in three ways by region, by product and by channel. Burberry distributes its productsRead MoreEssay about Burberry Strategic Analysis3193 Words   |  13 PagesSummary1 Strategic Review A)Strategic analysis of Burberry i. Environmental Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1-3 ii. Resources and competence analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3-4 iii. Purpose/culture/stakeholder analysis4 B) Recommendation for future development i. Three options suggested using TOWS Matrix5-6 ii. Chosen strategic option6 Appendices and Bibliography7-13 Executive Summary This report is a strategic review of Burberry PLC and analyses the Environmental factorsRead MoreBritish Airways Strategic Management6285 Words   |  26 PagesCompany Overview 4 1.2 Current Strategies 5 1.3 The Basis for Strategic Management Process 6 1.4 Stages of Strategic Management Process 7 2.0 EXTERNAL ANALYSIS 8 2.1 PESTEL Analysis 8 2.1.1 Political 8 2.1.2 Economic 8 2.1.3 Social 9 2.1.4 Technological 9 2.1.5 Environmental / Ethical 9 2.1.6 Legal 10 2.2 Porter’s Five Forces 10 3.0 SWOT ANALYSIS 12 3.1 Strength 12 3.2 Weakness 12 3.3 Opportunities 12 3.4 Threats 13 4.0 Strategy Formulation 14 4.1 Difference between Corporate and Business StrategyRead MoreStrategic Management and Prada Group6153 Words   |  25 Pages Business Strategy Group Case Study PRADA Group members Yufan Liu Ying Wang Dingyu Wang Executive Summary This report examines the strategic management of the international iconic fashion company- Prada. In this report we conduct an analysis of the external and internal environments and identify strengths, weaknesses, opportunities and threats of the Prada. The key issues identified in the environment analysis is the Prada’s future marketRead MoreBusiness Strategy: Sainsbury’s7299 Words   |  30 PagesInstitution Abstract This paper critically analyses the past and the current market trend, operations, and marketing strategies of Sainsbury’s Company. Different models of analysis were employed to clearly understand the current and previous state of Sainsbury’s. Some of these models include SWOT analysis, PEST analysis, CORE analysis, Porter’s Five Forces model, Key Success Factors, and Ansoff’s Matrix These models help in understanding all aspects that play a role for the success and the failures of

Patricia Benner - Free Essay Example

Sample details Pages: 4 Words: 1063 Downloads: 7 Date added: 2017/09/19 Category People Essay Type Argumentative essay Tags: Character Essay Did you like this example? Patricia Benner: The Theory of Nursing Laniece C. Leon Chamberlain College of Nursing CCN 100: Success Seminar Patricia Benner: The Theory of Nursing Dr. Patricia Benner is a very accomplished nursing theorist. She was born on May 10, 1955 to parents Ethel and Donald Brushett (www. yahoo. com). She went to Pasadena College and received her BSN. She then received her Master’s Degree in Medical Surgical Nursing from the University of California, San Francisco and went to get her Ph. D. in Stress, Coping and Health from the University of California, Berkeley. Dr. Benner is currently a professor of nursing in the Department of Social and Behavioral Nursing at the University of California, San Francisco. She has written nine books, and received many awards for her accomplishments. She is an internationally known researcher and lecturer on health, stress and coping, skill acquisition and ethics and has had great influence on the world of nursing. Theory Dr. Benner introdu ced the theory that expert nurses develop skills and understanding of patient care over time through a sound educational base and a multitude of experiences. The premise of this theory is that the development of knowledge on applied disciplines such as medicine and nursing is composed of the extension of practical knowledge through research and understanding the â€Å"know-how† of clinical experience. It states that nursing requires procedural or scientific knowledge, techne, and the advancement of knowledge through practice and experience, phronesis. Before the publication of her most widely known book From Novice to Expert: Excellence and Power in Clinical Nursing Practice, there was no real characterization of the learning process of nurses. Using a model called The Dreyfus Model of Skill and Acquisition developed by Stuart and Hubert Dreyfus and applying it to nursing, Dr. Benner developed a five-stage process that a nurse goes through on the journey to developing e xpertise in the field: The Novice Stage, The Advanced Beginner Stage, The Competent Stage, The Proficient Stage, and The Expert Stage. Each stage builds on the other as the nurse gains experience and learns. The Novice Stage According to Dr. Benner, a nurse in this stage is completely dependent on the rules or plans set forth by their instructor. They have very little situational perception and no discretionary judgment. Their instructors break down the task environment into â€Å"context-free† features that a beginning nurse can recognize without the having had any experience in the field of nursing. The instructor provides rules that the â€Å"novice† nurse needs to use in order to draw a conclusion or determine the action necessary based on the facts of the situation that can be recognized without prior experience. A â€Å"novice† nurse exhibits â€Å"rule-governed behavior† which leads the nurse to be limited and inflexible. Due to their lack of experience, the nurse tends to have a â€Å"Just tell me what to do and I’ll do it† attitude. The Advanced Beginner Stage As the nurse progresses from the novice stage to the advanced beginner stage they acquire experience from their work. At this stage they are able to use the rules and plans illustrated by their instructors in conjunction with their practical or situational experience to help them increase their skill level. More features of a situation become recognizable for nurse based upon their experiences which allows them to be able to anticipate certain elements of a situation. The down side is that the â€Å"advanced beginner† nurse can feel overwhelmed. Their situational perception is still a bit limited so they treat all aspects of the situation separately and with equal importance. As more things become recognizable, more rules are introduced that apply to each situation making things more difficult. The Competent Stage At this stage, the nu rse learns that in order to feel less overwhelmed with the potential relevant elements of a situation, they need to devise a plan or a perspective that will help them determine what elements of a situation are important. A plan will help them determine what elements of a situation needs to be taken care of immediately and what elements can be ignored. â€Å"The competent performer must devise new rules and reasoning procedures for the chosen plan or perspective determination so that the learned rules for actions based on relevant facts can then be applied. ()Because there are so many different situation that directly named or defined, the â€Å"competent† nurse has to decide for themselves what plan to use for each situation even if they’re not absolutely sure. â€Å"Prior to this stage, if the learned rules did not work out, the performer could rationalize that they he or she had not been given good enough rules rather than feel remorse because of a mistake. † () This can create a sense of responsibility that can be frightening for the nurse. However it can also give the nurse a sense of accomplishment when the outcome is in their favor. By the time the nurse is ready to move to the next stage of development, he or she â€Å"can now better predict immediately likely events and needs of patients and plan for them. †() The Proficient Stage In this stage, the nurse becomes less overwhelmed as they are able to more readily see a situation as a whole rather than in separate aspects. Their decision process is less perplexing because their plan for the situation has become a part of their intuition. Actions become easier and less stressful as the learner simply sees what needs to be achieved rather than deciding†() The Expert Stage At this stage, the nurse no longer uses rules or guidelines to gear their actions. They now have an intuitive grasp of the situation which allows them to be more fluid and flexible in their responses. They let their now long grown experience guide them. In times where an â€Å"expert† nurse has diagnosed a situation in the wrong way they can revert back breaking down the situation into aspects to get a better handle on the situation. For they most part, though, they are able to see the situation and do what needs to be done based on what has previously worked for them in past experiences. References Benner, P. , Chelsa, C. , Tanner C. (2009). Expertise in Clinical Practice: Caring, Clinical Judgment, and Ethics. Jones, Moniaree Parker. (2007). Nursing Expertise: A Look at Theory and the LNCC Certification Exam. Journal of Legal Nurse Consulting, 18(2), 12-15. PATRICIA BENNER: THE THEORY OF NURSING Don’t waste time! Our writers will create an original "Patricia Benner" essay for you Create order

Why Everybody Is Talking About Buy a College Paper Online and What You Have to Do

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Examining World Market Segmentation Brand -Myassignmenthelp.Com

Question: Discuss About The Examining World Market Segmentation Brand? Answer: Introduction Timbre Group has several offerings as live music venues at several locations, food and beer delivery, music education, music and artists agency and also organizes festivals(Sharma 2013). The group runs some of the most successful bars and concept based eateries in the country. The group has been hinting at a social change within the hospitality business market. Markets analysis of China as per Euromonitor reveals that food industry will become more dynamic with faster growth as compared to current value. Rising disposable income amongst Chinese consumers with premiumisation factors reveals is bound to drive sales in the food industry. Consumers in China exposed to greater levels of stress with fast lifestyle are more eager to go to listen to music, artistry performances or consumer food. As demand from food and live music increases segmentation present within the market is expected to further support rising demands into a virtuous circle. Shanghai is a developed city within China offering a host of business opportunity along with rising tourists spots(Hassan 2012). It is known to attract foreign regular tourists as well as business purpose visitors throughout the year that further helps splurge demand for food and other products offered by Timbre. Customer Profile and Demand Analysis Markets in China have been booming in recent times with capability of its product penetrating world markets. Shanghais GDP has been increasing by 7.0% every year with Rmb 2,366.1 billion reaching in 2014 alone. It shares a proportion of 3.7% of the GDP from the entire country. Shanghai has been topping the chart in fixed asset investments, export and import values, total retail sales related to consumable goods and utilizing foreign investments. The citys consumption pattern has been driving growth in neighboring areas as well. Shanghais domestic consumption pattern has changed greatly in the recent years with immense influx of foreigners in the country. Consumers with increasing disposable incomes are inclined to purchase good and quality food as well as music that comes at good offering. Chinese consumers have been growing tendencies towards Westernized lifestyles with inclination Chinese companies. Moreover, robust population of China, especially in Shanghai makes it more promising for businesses as Timbre to flourish in the region. Product offerings of Timbre are comparable to current changing lifestyle and behaviour of the young generation within the city. Demand patterns of young generation including office goers greatly match to the services that are offered by the Company, hence there is a great scope of success for the business. Geographic Segmentation Shanghai is a vast city that has been divided into northern, southern, western and eastern parts. Profiles of commercial districts within the city includes Nanjing West Road, Nanjing East Road, Sichuan North Road, Xujiahui, Zhonghuan (Zhenbei), Huaihai Middle Road, Xiao Lujiazui - Zhangyang Road, Yuyuan Tourist Mart,Wujiaochang, International Tourism and Resorts Zone, Zhongshan Park, Hongqiao Business District, and New Hongqiao Tianshan. Daning and Zhenyu. Amongst all these commercial localities Nanjing Ear Road is regarded as Chinas No. 1 Shopping Street. Most of the popular international brands as well as well-known hoteliers are based across these localities. These places have integrated consumer area that caters to diversified consumer needs of entertainment, business, fashion, shopping, dining and other experiences. Shanghai area is bound to offer the business with immense potential for growth and expansion related to the business. Demographic Segmentation Shanghai has a robust population of 24.26 million as per 2014 which was depicted to increase by 36% from 2005 when it was at 17.78 million. Amongst the population share 41% accounted for Shanghais permanent population with the rest being population which was primarily out-of-province. Though during recent times, there has been a dip in Shanghais population across its 17 districts, but it has been noted that most of the population went on to suburb(worldpopulationreview.com Retrieved on 17th March 2018). Population consisted of male being 52% share of the total, rest being female. The best part of the demographics in Shanghai is that majority consist of young age population, with less than 10% population being aged 65 years or more. Education level of permanent population in Shanghai were only 22% university level, 21% having senior school education with rest being junior or primary school education levels. Population within Shanghai comprises of residents, workers, entrepreneurs, business travellers and tourists from overseas location. With high levels of variety within consumer occupation, habits an income levels consumption needs also vary. High amounts of disposable income amongst city residents and increasing number of young population makes price not the main consideration for consumption rather enjoyment and development. Narrowing trend amongst eastern Chinese population and westernized culture has been seen to be narrowing which makes mainstream consumers attracted to varied food, entertainment and music. Psychographic Segmentation Timbre had been responsible for changing behavioral patterns amongst consumers, as earlier they used to have traditional Mandarin-English live music changing to live jazz-blues music. Their focus is to keep innovating and surprising their customers on their service and product offerings, which helps them to attract consumers(Times Retrieved on 17th March 2018). Detailed segmentation of Shanghais consumer profile reveals diversified types of consumers with increasing purchasing power. Individual demand from high-end consumers are greatly enhancing which makes service quality and brand names being integral part of service disposition. Shanghai has been offering a destination for international brands and choices from where a consumer can select from. Therefore, quality oriented brands have high likeliness and possibility to establish their businesses there. References Hassan, S. S., Craft, S. "Examining world market segmentation and brand positioning strategies. ." Journal of Consumer marketing, 2012: 344-356. HKTDC. "Shanghai: Profile of a Consumer Market." https://china-trade-research.hktdc.com/business-news/article/China-Consumer-Market/Shanghai-Profile-of-a-Consumer-Market/ccm/en/1/1X000000/1X0A3FYT.htm, Retrieved on 17th March 2017. Sharma, A., Lambert, D. M. "Segmentation of markets based on customer service. ." International Journal of Physical Distribution Logistics Management., 2013. Times, The Straits. "The Life Interview with Timbre Group's Edward Chia: Changing Singaporeans, one tray at a time." https://www.straitstimes.com/lifestyle/entertainment/the-life-interview-with-timbre-groups-edward-chia-changing-singaporeans-one, Retrieved on 17th March 2018. worldpopulationreview.com. "World Population Review." https://worldpopulationreview.com/world-cities/shanghai-population/, Retrieved on 17th March 2018.